Go Pack
Go Pack is a brand that makes casual, functional, and good for people and planet goods that inspires and enables the novice to expert outdoor lover to enjoy the outdoors. Go Pack focuses on a more playful than sophisticated approach to both gear and visual identity. Our goal was to bring back the casual and relaxed simplicity of hikers from the past.
SCOPE:Brand Identity
Visual Identity
Packaging
Web Design
A bold icon with an emphasis on destination
Although the classic saying expresses that it’s less about the destination and more about the journey, Go Pack has an affinity for the destination. With the need for a recognizable icon that indicated adventure, journey, and place, this icon was developed to easily sit on tags, labels, and be bold enough for digital spaces.
The visual identity needed to be informative and trustworthy, but not exclusive. A bold sans-serif communicate quick and efficiently paired with thick stroke shapes inspired by hiking trail signs.
