Juice By J
A Local Juice Shop
Juice by J is a local raw, pressed juice shop in Grand Rapids that prioritizes pure ingredients and the value of the food we put in our body. This rebrand emphasizes the purity of the ingredients in each juice by having imagery of raw, squeezed fruits and vegetables. Fruits and vegetables are shown smashed and smeared to show them broken down to their purest form. The rebrand drew inspiration from classic visual representations of chemistry through clinical graphic elements and a lack of ornament. The goal is portray Juice By J as medicinal while still holistic and homemade.
SCOPE:Brand Identity
Visual Identity
Packaging
Web Design
Icon & Wordmark
The goal with the logo was to create an icon that emphasized both the pure and natural ingredients but as well as highlighted the medicinal benefits of the food we put in our bodies. As a result, the icon draws inspiration from sacred geometry to appeal to nature but maintains clean lines and symmetry to evoke trustworthiness and sophistication.
